In gist, both websites have registration and selective interactivity11 through profile creation, and menus or votes, both lack immersive and adaptive interactivity through absence of games or virtual worlds, though Mail Online has great dialogic interactivity while Newsvine is of elementary standard only.

Therefore, unlike Newsvine, Mail Online involves storytelling through “two or more media elements woven together into an integrated whole,” (Martin 2011, slide 20) thereby following its production context of informing and persuading.

But this shortcoming in Newsvine stems from the fact that it is a participatory journalism site, and is less accountable for credibility and accountability, as gate control is non-existant.

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Unlike Mail Online, its purpose is not to form public opinion, but to generate it. The comments on Mail Online are moderated, whereas people can customize news on Newsvine for it’s an open-community with no own editorial voice, and they have differing production contexts and target audiences.

Both sites are good examples of web 2.0 as they depict interaction between ‘producers and user’ and reflect ‘co-creation of content’ (Martin 2011, slide 18). In addition, they are “timely and relevant”, written “lively and and tight”, and “headlines tell the story”(Briggs 2008).

Mail Online therefore provides for a better developed network of Web 2.0 features and online journalism’s three pillars, hypertextuality, interactivity, and multimediality.

It however needs to make the interface less congested, and not just import shovelware from its print edition. A few hypermedia tools like animated info-graphics could be added to make it a well-rounded internet news provider.

And Newsvine could be made more Web 2.0 suitable by including features like audio-video content, including application programming interfaces (API), (Martin 2011, slide 23) google alerts, RSS feeds, a thumbnail picture preview gallery that allows user to save time by going directly to related imagery, geo-tagged and embedded links to all key words.

And as Mark Briggs justly says, “(there is a need to) put the readers first and use technology to do better journalism—instead of copying the existing model and putting it online (Briggs 2009, pp. 6).”

Footnotes:
1 DMGT History, <http://www.dmgt.co.uk/about-dmgt/dmgt-history&gt;, date accessed 27/03/2011
2 Cridland, J 2010, The mid-markets tabloid, Media UK, < http://www.mediauk.com/article/32719/the-mid-market-tabloids&gt; date accessed
27/03/2011
3 Harris, P, DMGT History, < http://www.dmgt.co.uk/uploads/files/The-Story-of-the-Daily-Mail.pdf>, date accessed 27/03/11
4 ibid
5 ibid
6 About Newsvine, <http://www.newsvine.com/_nv/cms/info/companyInfo&gt; date accessed 27/03/2011
7 ibid
8 Daily Mail reporters, last updated 21/03/2011, ‘RAF strikes against Gaddafi’s forces branded ‘a success’ as bombed out tanks and cars litter the
roads near Benghazi’, <http://www.dailymail.co.uk/news/article-1368028/Cruise-strike-hits-Gaddafi-We-stand-let-dictator-murderpeople.
html> date accessed 29/03/2011
9 Hadeel Al-Shalchi, Associated Press, ‘Qatar becomes 1st Arab country to fly over Libya’ <http://www.newsvine.com/_news/2011/03/19/6300383-
us-allies-strike-libyan-targets-from-air-and-sea> date accessed 29/03/2011

References:
Simons, M 2007, Experts from ‘The meteor and the ice age’, The Content Makers: understanding
the media in Australia, Camberwell, Victoria, Penguin, pp. 65-80.
Xin, X 2010, ‘Web 2.0, citizen journalism and social justice in China’, in News Online:
transformations and continuities, Graham Meikle and Guy Redden (eds), Basingstoke: Palgrave
Macmillan, pp. 178-194.
Allan, S 2006, ‘Participatory journalism: IndyMedia, OhmyNews and Wikinews’, Online News,
Open Universoty Press.
Manning, P 200l, News and news sources: a critical introduction, Sage Publications London
Tapas, R 2006, ‘Multimediality, Interactivity and Hypertextuality’, in Online Journalism, New
Delhi: Foundation Books, pp. 34-59.
Dorner, Jane 2002, ‘Good web writing’, Writing for the Internet, Oxford University Press, pp.
56-73.
McAdams, M 2008, ‘A new form of storytelling’ in Flash Journalism: How to create multimedia
news packages, Focal Press, Burlington MA, pp. 3-21.
Martin, F 2011, OJ2011_week2, slide 20.
Martin, F 2011, OJ2011_week1, slide 18
Briggs, M 2008, ‘How to report news for the Web’, Journalism 2.0: How to survive and thrive–a
digital literacy guide for the information age, Knight Citizens News Network,. pp. 63-67.
Briggs, M 2009, ‘Advanced blogging’, Journalism Next: a practical guide to digital reporting and
publishing, Washington DC: CQ Press.

Websites
DMGT History, <http://www.dmgt.co.uk/about-dmgt/dmgt-history&gt;, date accessed 27/03/2011
2 Cridland, J 2010, The mid-markets tabloid, Media UK, < http://www.mediauk.com/article/32719/
the-mid-market-tabloids> date accessed 27/03/2011
3 Harris, P, DMGT History, < http://www.dmgt.co.uk/uploads/files/The-Story-of-the-Daily-Mail.pdf>, date
accessed 27/03/11
6 About Newsvine, <http://www.newsvine.com/_nv/cms/info/companyInfo&gt; date accessed
27/03/2011
8 Daily Mail reporters, last updated 21/03/2011, ‘RAF strikes against Gaddafi’s forces branded ‘a
success’ as bombed out tanks and cars litter the roads near Benghazi’, <http://
http://www.dailymail.co.uk/news/article-1368028/Cruise-strike-hits-Gaddafi-We-stand-let-dictatormurder-
people.html> date accessed 29/03/2011
9 Hadeel Al-Shalchi, Associated Press, ‘Qatar becomes 1st Arab country to fly over Libya’ <http://
http://www.newsvine.com/_news/2011/03/19/6300383-us-allies-strike-libyan-targets-from-air-andsea&gt;
date accessed 29/03/2011

Note: This article was first written in 2011.