With apologies to T.S. Eliot Times Present and Times Past are perhaps not present in Times Future, just as destiny is no longer found written on the palm or the forehead making crystal-ball-gazing passé.
And the reason for this state of affairs lies in the hard fact that profitability-productivity-ready-availability combo’s incrementality has reached its zenith.
In order to conform to customer needs, the leader today has little option but to startle the customer by timely-and-relevant-information overload much beyond his expectations.
Small may or may not be beautiful but being different certainly is.
It is not that the shelf life of old and traditional landmarks of marketing viz. product, price, position, promotion are not valid anymore but new and newer value additions for pre-empting and satisfying customer needs are holding sway in the digitally wired global world of today.
No wonder B2B digital marketers ensure constant visibility in the digital channels with a content that can always be accessed with ease and aplomb to make that final purchase decision.