Welcome to the Brave New World [also a book title by Aldous Huxley] where modern-technology-savvy customer is up in the ether.

And what is he doing, you may ask?

Well, firming up mind, weighing pros-and-cons of a business decision as per data available, making a rough 60+ percentage of choice-decision, leaving the balance 40% to face-to-face interaction with supplier on the terra-firma.

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MarketingProfs B2B Forum, Boston

Since in the process lies the wisdom of survival and triumph, B2B digital marketers ensure constant visibility in the digital channels with any-time-accessible high-quality content.

It is altogether a new clime where industrial landscape changes with the rapidity of  patterns in a kaleidoscope.

And where, in the twinkling of an eye, signposts as-recent-as-of-now may suffer atrophy and get submerged beneath the debris of the myriad have-beens.