Welcome to the Brave New World [also a book title by Aldous Huxley] where modern-technology-savvy customer is up in the ether.
And what is he doing, you may ask?
Well, firming up mind, weighing pros-and-cons of a business decision as per data available, making a rough 60+ percentage of choice-decision, leaving the balance 40% to face-to-face interaction with supplier on the terra-firma.
Since in the process lies the wisdom of survival and triumph, B2B digital marketers ensure constant visibility in the digital channels with any-time-accessible high-quality content.
It is altogether a new clime where industrial landscape changes with the rapidity of patterns in a kaleidoscope.
And where, in the twinkling of an eye, signposts as-recent-as-of-now may suffer atrophy and get submerged beneath the debris of the myriad have-beens.